Selected Brand Case Studies
T&T Supermarket
Asian Supermarket Chain
Challenge:
The brand aims to resolve staff shortage issues and enhance employee professional skills through a human resource collaboration program between Asia and North America.
Solutions:
talentDevelopment:
- Helped develop cross-border talent recruitment and training programs to improve team cultural adaptation.
- Introduced suitable professional talent, combining local workforce resources to meet operational needs across branches.
serviceOptimization:
- Provided customized training content, including product knowledge, service processes, and inventory management.
MYST Cuisine
Asian Fusion Cuisine Brand
Challenge:
In response to rapid business expansion, high-quality talent was urgently needed to support brand scale operations.
Solutions:
talentRecruitment:
- Introduced suitable restaurant management and kitchen talent to build a comprehensive operations team.
brandingAndService:
- Enhanced Chinese cultural adaptation capability, improving overall restaurant dining quality and image.
serviceConsistency:
- Provided refined process systems to ensure service standard consistency.
No.1 Beef Noodle
Jing Yuan Beef Noodle | Beef Noodle Brand
Challenge:
Expand North American audience awareness of Jing Yuan's special beef noodles and establish a quality brand image.
Solutions:
productAndMarketing:
- Introduced high-quality beef and fresh local produce to ensure stable product supply chain.
culturalPromotion:
- Planned themed events and product tastings to enhance Jing Yuan brand influence.
- Launched innovative 'Chinese beef noodles combined with Western dining experience' to enhance dining appeal.
Red Beef Noodle
Red Bull Beef Noodle | Specialty Restaurant Brand
Challenge:
Brand expansion continues further, but lacks deep insight into the North American market and operational support.
Solutions:
marketSupport:
- Provided North American market analysis and operational strategies to help optimize brand expansion plans.
- Introduced suitable professional talent to ensure operational team and supply chain quality stability.
processOptimization:
- Established employee cultural adaptation processes to promote Chinese-Western team collaboration.
Home BBQ Lab
Da Chuan Family BBQ | Chinese BBQ Brand
Challenge:
In response to nutritional trends, the brand image was damaged and needed quick rehabilitation in various positioning value processes.
Solutions:
operationEnhancement:
- Launched menus aligned with contemporary healthy eating, including standardized processes and production optimization.
- Promoted employee skill training and standard operating procedures (SOP) to enhance professionalism.
brandingAndMarketing:
- Initiated brand reshaping action, combining social marketing to strengthen customer brand confidence.
Lee's House Restaurant
Lee's House | Nostalgic Chinese Restaurant Brand
Challenge:
Years of nostalgic Chinese specialties lacked strategies to attract young consumers, resulting in stagnant revenue growth.
Solutions:
rebranding:
- Optimized the restaurant's overall visual design, including Logo, menu, and interior style.
- Planned themed events and collaboration initiatives to attract younger consumers.
marketingInnovation:
- Developed online and offline integrated marketing plans to expand brand influence.
Mamalala Hot Pot
Malatang Hot Pot Brand | New Restaurant Brand
Challenge:
As an emerging brand, it needed to quickly establish market awareness and attract consumers with innovative products.
Solutions:
brandingAndMarketing:
- Strengthened brand image, positioning as a healthy, delicious 'Malatang Hot Pot' new dining mode.
- Planned creative marketing activities and social media exposure to increase market awareness and attraction.
- Set up in-store consumer experience enhancement programs to attract customers with differentiated products.
Shoo Loong Kan Hotpot
Xiao Long Kan Hot Pot | Chinese Hot Pot Brand
Challenge:
Market competition increasingly returns to traditional flavors, requiring innovative product development to enhance competitiveness.
Solutions:
productDevelopment:
- Launched signature specialty dishes such as 'Signature Braised Duck Blood' and 'Sichuan Pepper Spicy Beef', combining creativity with consumer needs.
marketingStrategy:
- Promoted brand cultural promotion activities to enhance customer brand stickiness.
- Planned brand promotion activities to attract mainstream market consumer groups.
The Dolar Shop Hot Pot
Dou Lao Fang Hot Pot | High-end Hot Pot Brand
Challenge:
The brand focuses on high-end hot pot product series, attracting high-end customers and promoting exquisite dining value.
Solutions:
productAndService:
- Designed select custom menus, including 'All-You-Can-Order Beef Package' and 'Premium Seafood Soup' dish optimization.
- Combined cutting-edge features to develop products that enhance attraction for high-end consumers.
customerEngagement:
- Built exclusive VIP service experiences to enhance dining brand loyalty and differentiated satisfaction.
CHJ Rotational Snack Cuisine
Creative Taiwanese Snack Brand
Challenge:
The brand gradually expanded positioning and market innovation strategies, resulting in insufficient customer retention.
Solutions:
brandingAndDesign:
- Planned multi-level positioning and dish design, emphasizing 'hometown specialties' and 'handcrafted creativity'.
- Designed brand Logo and interior supply optimization, enhancing visual impact for strong consumption.
- Redirected cultural continuity, such as ancient tradition inheritance and attracting deep brand interaction influence.
Hui Lau Shan
Hui Lau Shan Desserts | Hong Kong Dessert Brand
Challenge:
Years of Hong Kong specialties and exquisite desserts experienced uncertain effectiveness, leading to decreased consumer trust.
Solutions:
productAndBranding:
- Provided maintenance brand standard optimization exclusive designs for classic dishes, enhancing cultural consistency.
- Planned dessert standard configurations and market volume, adding promotion targets to enhance attraction standards.
Kurotaki
Black Waterfall Taro Tea | Beverage Brand
Challenge:
The brand image was damaged due to lack of local standards and brand positioning advantages, affecting sales.
Solutions:
brandOptimization:
- Developed a new plan to optimize beverage operation processes and enhance on-site experience.
- Combined brand multicultural elements, integrating the concept of 'Artisan Tea', designing new visual image and store decorations.
- Launched brand activity 'Handmade Tea Experience Day' to share tea concepts with customers.
Fish With You
Fish With You Sauerkraut Fish | Innovative Sauerkraut Fish Restaurant Brand
Challenge:
Needed to quickly develop a new plan suitable for room temperature delivery to ensure user delivery convenience.
Solutions:
processOptimization:
- Developed standardized operating procedures (SOP) and provided professional-level delivery mode implementation guidance.
- Enhanced employee training, covering food safety, delivery, and dining-friendly experience optimization.
marketingStrategy:
- Designed the brand's 'Fish Card', building user-exclusive image in international markets.
Xin Pai Zibo BBQ
New Style Zibo BBQ | Chinese BBQ New Brand
Challenge:
As an emerging market brand, it needed to quickly establish market awareness and attract target customers.
Solutions:
brandingAndProductDevelopment:
- Designed menus including diverse items, highlighting the unique brand concept of 'Zibo BBQ'.
- Re-optimized brand Logo, planned themed activities to enhance brand influence.
- Developed various marketing methods to increase brand interaction and attract new customer groups.
Hululu
Self-Cook Ramen Bar | Taiwanese Creative Restaurant Brand
Challenge:
The brand needed to quickly attract target consumers and establish the brand characteristic of 'self-cook interaction'.
Solutions:
marketingAndBranding:
- Provided comprehensive brand promotion services, including product design, brand story, and marketing planning.
- Designed exclusive Logo and visual image to create youthful appeal.
customerEngagement:
- Planned creative activity 'Ramen Self-Cook Challenge' to attract social interaction and consumption.
Oh Huang Chicken
Oh Huang Fried Chicken | Chinese Fried Chicken Innovation Brand
Challenge:
The brand needed to re-optimize marketing strategies to expand the market and establish differentiation, attracting young consumers.
Solutions:
productDevelopment:
- Provided combination of classic dishes and latest dish building, combining creative flavors such as 'Spicy Cheese Chicken' and 'Canadian Crispy Chicken Wings'.
brandingAndEngagement:
- Designed brand-exclusive packaging and space, highlighting the brand spirit of 'Lively and Passionate Flavor'.
- Promoted brand activity 'Fried Chicken Day Taste Challenge', leading consumer resonance.
Wren Cafe
Fashionable Coffee Brand
Challenge:
The brand needed to re-emphasize brand positioning to attract core customer groups and enhance market competitiveness.
Solutions:
brandingAndDesign:
- Provided complete brand planning and visual design services, including modernized Logo and interior design, creating a high-end atmosphere.
- Promoted creative marketing content, emphasizing brand story to enhance brand value.
customerExperience:
- Planned activities matching products to attract consumer interaction and enhance brand favorability.
No.88 Club
High-end Dining Restaurant Brand
Challenge:
Needed to enhance brand dining management level while strengthening the market positioning of home-style dining.
Solutions:
productAndService:
- Provided new operation plans to optimize various food and beverage operation processes.
- Assisted with brand positioning, combining 'high-end dining experience' and 'unique dining service' to design product solutions.
- Launched 'Private Reservation Dining Day' to attract target customers to experience brand specialties.
Bella Gelato & Coffee
High-end Dessert and Coffee Brand
Challenge:
The brand hoped to create new market venues and attract more return customers, especially during holiday seasons.
Solutions:
marketingAndEngagement:
- Planned multi-level marketing activities, including seasonal limited desserts and brand co-branded marketing combinations.
- Collaborated with local KOLs to promote social interaction such as 'Sweet Food Photo Sharing' to increase brand exposure.
- Created exclusive series solutions for holidays, realizing elegant food experience events.
The Meat Up
Gathering Point BBQ Bar | Chinese BBQ Brand
Challenge:
The brand needed to expand market territory and strengthen BBQ management and brand image to enhance competitive advantage and attract young groups.
Solutions:
brandingAndProductDevelopment:
- Planned new BBQ menu, focusing on operation optimization processes to improve dish efficiency and taste.
- Launched family-style gathering plans such as 'All You Can Eat BBQ Plan', combining holiday activities to attract young customers.
- Designed 'Four People Together, One Free' program to increase the attraction of small gatherings.
Kuan Zhai Road BBQ House
Wide and Narrow Alley | Sichuan BBQ Skewers and Hot Pot
Challenge:
The brand needed to strengthen market positioning and enhance differentiation advantages over competitors.
Solutions:
brandingAndEngagement:
- Provided overall brand planning, designing suitable dining models combining Sichuan flavor characteristics and local people's preferences to create a unique experience.
- Designed exclusive brand Logo and visual identifiers, highlighting regional cultural elements to enhance brand recognition.
- Launched online interactive activity 'Self-Service Challenge Day' to attract social users to participate and share.
DY Nuchicken
Korean Fried Chicken Brand
Challenge:
The brand hoped to enter the Australian market, needing to create new products and enhance market competitiveness.
Solutions:
productDevelopment:
- Provided brand positioning and naming services, designing visual images highlighting Korean cuisine characteristics.
- Planned product combination solutions, such as 'Korean Garlic Fried Chicken' and 'Korean Honey Chicken Wings'.
marketingStrategy:
- Planned large-scale events and exclusive marketing activities to attract local consumer attention.
Golden Hotpot
Golden Soup Hot Pot | Healthy Wellness Hot Pot Brand
Challenge:
The brand needed to combine health diet trends positioning to attract health-conscious consumers.
Solutions:
productAndBranding:
- Designed a menu centered around 'Natural Wellness Soup Base', combined with various healthy hot pot accessories.
- Developed exclusive Logo and brand image, highlighting healthy diet concepts.
customerEngagement:
- Planned themed healthy eating activities to enhance brand attraction and user interaction.
Boo Goo Tea
Boo Goo Tea | Healthy Wellness Tea Brand
Challenge:
The brand needed to establish the market concept of healthy tea drinks to attract health-conscious lifestyle consumers.
Solutions:
brandingAndProductDevelopment:
- Provided brand positioning and healthy image, emphasizing the combined concept of 'Natural Purity and Wellness Drinks'.
- Designed visual identifiers and packaging to enhance youthful appeal.
- Organized 'Healthy Tea Experience Week' tasting activities to attract initial customer group attention.
Yes Coconut Tea
Coconut Food and Beverage Brand
Challenge:
The brand needed to create an exclusive tea series with coconut as the core and establish market characteristics.
Solutions:
productAndBranding:
- Developed coconut-themed products such as 'Coconut Milk Pearl Tea' and 'Coconut Fried Rice'.
- Provided brand creation services, designing visual images and interior styles matching the coconut theme.
marketingStrategy:
- Planned social media activities to attract community attention.
Bubble World
Bubble World | 30-year Asian Fusion Cuisine Brand
Challenge:
As a Taiwanese fusion cuisine brand operating in the Vancouver area for 30 years, Bubble World faced challenges in maintaining loyalty from existing customers while attracting younger generations. Additionally, the brand hoped to further expand the market by developing new fried chicken products.
Solutions:
marketingAndPromotion:
- Developed promotional marketing plans, focusing on digital marketing promotion of core products for loyal customers.
- Collaborated with local social media KOLs to enhance the brand's youthful image and increase online exposure.
- Planned themed events to attract different demographic customers to experience Taiwanese culture.
productDevelopment:
- Developed new fried chicken products for the brand, including 'Canadian Smoked Bacon Fried Chicken' and 'Korean Kimchi Cheese Fried Chicken', combining classic flavors with local needs.
- Designed product packaging and brand image specifically to create visual appeal for younger demographics.
- Established online and in-store linked promotional programs to encourage customers to try new products.