Restaurant Consultant in Vancouver

Dr. Restaurant Hospitality Consulting Group is a restaurant brand and operations consulting practice headquartered in Richmond, BC, serving Metro Vancouver. Founded in 2020, the team is led by founder and principal consultant Ruskin Chiang and works across the full path of a restaurant business — from concept and site selection to licensing, opening, and multi-location growth.

Our approach is diagnosis before prescription: brand, product, cost structure, supply chain, store workflow and market positioning are handled as one system, not as separate projects.

What we do for Vancouver-area restaurants

• Business strategy and brand positioning — turning a restaurant idea into an executable concept and business model.
• Site evaluation and opening planning — trade-area, foot traffic, competition and lease-term assessment, plus a milestone-based opening plan.
• Licensing, health and opening compliance — business licences, health permits and liquor licensing support, food safety plans, and inspection readiness.
• Brand identity and in-store design applications — logo and visual identity carried through menus, packaging and signage.
• Menu engineering and operations improvement — pricing, product structure, SOPs, kitchen workflow and operating metrics.
• Trademark strategy and brand protection coordination, marketing and social content, and expansion and cross-market development for brands ready to grow.

Recent work in Metro Vancouver

• Wren Cafe — an independent cafe in downtown Vancouver: business model review, site evaluation and trademark coordination.
• A Bite of Shunde （順峰順水） — a Shunde-cuisine restaurant: brand refresh and business model restructuring.
• Uncle Lu （萬巒豬腳） — a long-running Taiwanese brand in the Vancouver area: main-brand upgrade and a younger sub-brand, LU ONE BITE.
• Xin Pai Zibo BBQ （淄博燒烤） — a new barbecue restaurant in Richmond: business model, brand creation, visual design, trademark and site advice from the preparation stage.
• Canada Bubble Tea Festival — event planning, brand identity and trademark work for the industry event.
• The Meat BBQ — an all-you-can-eat barbecue brand in Richmond and Burnaby: monthly social media operations.

See the full list on our cases page.

How we work

1. Understand your goals and diagnose the current situation
2. Research and validate the direction
3. Confirm scope and deliverables
4. Execute in stages
5. Track results and adjust

We work with first-time restaurant founders, operating owners who want to improve performance, owners planning a rebrand or a second location, and overseas brands entering the Canadian market.